• Nourishing shampoo gently exfoliates and renews the scalp.
• Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated for medium to thick thinning hair, and normal to dry scalp types
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
• Delivers a soft, smooth and nourished afterfeel • Sulfate cleanser-free formula with low lather
• Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

*Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.

**In a 12-week consumer study of 104 women using the invati advanced™ system.

***When compared with invati advanced™ exfoliating shampoo: light.

Who is Aveda Invati Advanced™ Exfoliating Shampoo Rich 200ml best for?

Aveda Invati Advanced™ Exfoliating Shampoo Rich 200ml is best suited for individuals with medium to thick hair who desire a deeply nourishing and revitalizing shampoo experience. Crafted with a luxurious blend of botanicals and naturally derived ingredients, this shampoo offers an indulgent exfoliating treatment that effectively removes buildup and impurities from the scalp, promoting optimal hair health. Specifically formulated for those with thicker strands, it provides a rich lather that thoroughly cleanses while maintaining the scalp's natural balance. Ideal for addressing concerns such as dryness, dullness, and occasional scalp irritation, this shampoo delivers a pampering experience that leaves hair feeling soft, hydrated, and visibly rejuvenated. 

How to use Aveda Invati Advanced™ Exfoliating Shampoo Rich 200ml: 

1. Massage into wet hair and scalp. 
2. Rinse. 
3. Follow with invati advanced™ thickening conditioner and scalp revitalizer

TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.